Once inside the retail location, the shopper receives continuous messages at three levels. Store atmosphere is the overall setting of the store, its design, lighting, fixtures, color, and sound. These are developed to convey a mood or feeling that separates the store from others that sell similar merchandise. The more similar the product offerings of competitors, the more important it is to create a unique environmentBy going into any large shopping mall and walking from one clothing store to another, a shopper can easily experience atmosphere differences. One store will be brightly lit with neatly lined-up pastel plastic racks and pastel walls. Another will be in seeming disarray, with loud rock music and strobe lights. A third will have a wood decor, soft lights, and soft music. Each type of atmosphere is aimed at a particular target market, and each serves as a screen to tell shoppers whether or not they will feel comfortable in the store and what type of merchandise they might expect.“Establishing a mood of shopping ambience has never been more important than it is now,” says Lois Patrich, vice president of sales promotion and advertising with Carson Pirie Scott & Co., a Chicago-based retailer. “Department stores have always had a preponderance of merchandise that you can get at any store. How then does a retailer get a customer to buy at his store? By creating a shopping atmosphere that will motivate him to buy and one that he wants to come back to.Store layout is the arrangement of merchandise to facilitate shopping. The layout tells consumers how to proceed through the store and what pace is expected. An open layout invites shoppers to browse. A cluttered layout sends a signal of business and rushing.An effective layout maximizes customer exposure to merchandise and keeps the customer in the stare longer. Studies show that the longer the customer is in the store, the more money is spent. The layout also should have the high-margin merchandise in the high-traffic areas and the most desired merchandise in the back so that consumers must walk past many other goods. In a supermarket, for example, the meats, dairy products, and produce have the greatest constant demand and are placed at the perimeters so shoppers will need to pass other products to get to them.Merchandise display refers to the organization of goods at a specific place in the store’s layout. Displays communicate at still another level to attract attention to the product, enhance product appeal, and increase the shopper’s propensity to purchase. While these tasks might lead the display design in one direction, the display also needs to be consistent with the store’s atmosphere.1.The subject in this passage is（ ）.2.All of the following are factors the writer says helping create communication between shoppers and individual stores EXCEPT（ ）.3.In Paragraph 3, the word “ambience” means “（ ）”.4.In Paragraph 5, the word “perimeters” means（ ）.5.What does the sentence beginning in Paragraph 2 (“Each type of atmosphere...”) do in relation to the sentences beginning with “One store...Another will...”, and “A third...”?

A.store atmosphere B.store layout C.merchandise display D.ways in which stores communicate
问题2：
A.merchandise display B.advertising store C.store layout D.atmosphere
问题3：
A.appearance B.smell C.sound D.atmosphere
问题4：
A.the outer areas B.the coldest areas C.the least traveled areas D.the smallest areas
问题5：
A.It contradicts the three earlier sentences B.It gives a specific example of what is stated in the three earlier sentences C.It alters the meaning of what is said in the three earlier sentences D.it sums up the three earlier sentences

If you travel through the villages in the small local buses, you will swiftly come into close（ ）with the local people.

The used car I bought cost four （ ）pounds.

1.（ ）Every health system in an economically developed society is faced with the need to decide (either formally or informally) what proportion of the community’s total resources should be spent on health-care; how resources are to be apportioned; what diseases and disabilities and which forms of treatment are to be given priority; which members of the community are to be given special consideration in respect of their health needs; and which forms of treatment are the most cost-effective.2.（ ）What is new is that, from the 1950s onwards, there have been certain general changes in outlook about the finitude of resources as a whole and of health-care resources in particular, as well as more specific changes regarding the clientele of health-care resources and the cost to the community of those resources. Thus, in the 1950s and 1960s, there emerged an awareness in Western societies that resources for the provision of fossil fuel energy were finite and exhaustible and that the capacity of nature or the environment to sustain economic development and population was also finite. In other words, we became aware of the obvious fact that there were “limits to growth”. The new consciousness that there were also severe limits to health-care resources was part of this general revelation of the obvious. Looking back, it now seems quite incredible that in the national health systems that emerged in many countries in the years immediately after the 1939-45 World War, it was assumed without question that all the basic health needs of any community could be satisfied, at least in principle; the “invisible hand” of economic progress would provide.3.（ ）However, at exactly the same time as this new realization of the finite character of health-care resources was sinking in, an awareness of a contrary kind was developing in Western societies: that people have a basic right to health-care as a necessary condition of a proper human life. Like education, political and legal processes and institutions, public order, communication, transport and money supply, health-care came to be seen as one of the fundamental social facilities necessary for people to exercise their other rights as autonomous human beings. People are not in a position to exercise personal liberty and to be self-determining if they are poverty-stricken, or deprived of basic education, or do not live within a context of law and order. In the same way, basic health-care is a condition of the exercise of autonomy.4.（ ）Although the language of “rights” sometimes leads to confusion, by the late 1970s it was recognized in most societies that people have a right to health-care (though there has been considerable resistance in the United States to the idea that there is a formal right to health-care). It is also accepted that this right generates an obligation or duty for the state to ensure that adequate health care resources are provided out of the public purse. The state has no obligation to provide a health-care system itself, but to ensure that such a system is provided. Put another way, basic health-care is now recognized as a “public good”, rather than a “private good” that one is expected to buy for oneself. As the 1976 declaration of the World Health Organization put it: “The enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being without distinction of race, religion, political belief, economic or social condition.” As has just been remarked, in a liberal society basic health is seen as one of the indispensable conditions for the exercise of personal autonomy.5.（ ）Just at the time when it became obvious that health-care resources could not possibly meet the demands being made upon them, people were demanding that their fundamental right to health-care be satisfied by the state. The second set of more specific changes that have led to the present concern about the distribution of health-care resources stems from the dramatic rise in health costs in most OECD countries, accompanied by large-scale demographic and social chang

4.

The room was not tidy. Shoes, socks and books were seen（ ）on the floor.